I’m a strategic marketer with experience in audience-first campaigns, data-informed decision-making, and cross-functional leadership. Below are my professional qualifications and key skills.

Core Capabilities

LIFECYLE MARKETING & FUNNEL STRATEGY

Design and optimize segmented lifecycle journeys that guide audiences from early interest through application, onboarding, and engagement. Experienced in mapping funnels, identifying drop-offs, and aligning messaging to readiness and intent.

CRM & MARKETING AUTOMATION

Build and manage automated workflows and nurture systems in Slate CRM, including segmentation logic, behavioral triggers, and status-based messaging. Design systems that are flexible, measurable, and scalable across cycles.

CONVERSION-FOCUSED MESSAGING

Translate complex offerings into clear, audience-centered value propositions. Write and iterate lifecycle email copy aligned to funnel stage, user motivation, and campaign goals.

TESTING, OPTIMIZATION & PERFORMANCE ANALYSIS

Use engagement data and funnel movement to inform iteration and prioritization. Comfortable testing subject lines, content structure, tone, and timing, and adjusting strategy based on real-world performance.

CAMPAIGN & GROWTH EXECUTION

Plan and execute multi-channel campaigns across email, web, events, and content. Balance short-cycle growth initiatives with long-term lifecycle systems.

CROSS-FUNCTIONAL COLLABORATION & OWNERSHIP

Partner with enrollment, web, analytics, faculty, and leadership teams to align messaging with real user behavior and institutional priorities. Comfortable owning strategy, execution, reporting, and iteration.