I’m a strategic marketer with experience in audience-first campaigns, data-informed decision-making, and cross-functional leadership. Below are my professional qualifications and key skills.

Download Resume

View Case Studies

Core Capabilities

CONTENT CREATION

I own end-to-end content creation across digital, print, and experiential channels, translating complex academic messaging into clear, compelling stories that drive engagement and conversion.

Own and produce digital and print assets including websites, email campaigns, slide decks, reports, and promotional collateral for diverse audiences.
Design, manage, and maintain 8 websites, ensuring UX clarity, content accuracy, and brand alignment.
Create high-performing email copy optimized for personalization, segmentation, and conversion.
Develop multi-channel campaigns using Adobe Creative Suite, Canva, and Figma from concept through execution.
Produce and manage monthly social content (8–12 posts/month), collaborating with ambassadors and refining content to meet brand standards.
Build and maintain content calendars across email, web, events, and social channels.
Refresh and optimize evergreen assets in response to shifting campaign priorities and audience behavior.

STRATEGIC MARKETING

Audience, Segmentation & Journey Strategy
I lead audience-first strategy by aligning segmentation, messaging, and channel planning to enrollment goals across the full funnel.

Develop and evolve the annual strategic marketing plan aligned to enrollment and growth goals.
Build personas and end-to-end journey maps to inform messaging, creative direction, and conversion strategy.
Conduct audience research to refine value propositions and identify market opportunities.

Analytics, Reporting & Optimization
I use data as a decision-making tool, not just a reporting exercise.

Create and present monthly analytics reports using Slate CRM and Tableau data.
Translate insights into actionable recommendations for yield, lead nurturing, and funnel performance.
Monitor KPIs and OKRs to identify optimization opportunities across channels.
Improve performance through A/B testing, trend analysis, and segmentation refinements.

PROJECT MANAGEMENT

I manage complex, multi-channel initiatives with clarity, structure, and accountability.

Ambassador Program Management

Manage 6 paid team leaders, 50 volunteer ambassadors, and 1 graduate assistant.
Define roles, expectations, content standards, and deadlines.
Coach ambassadors using structured prompts and messaging guidance to generate usable content.
Review and polish student-generated content for brand consistency and platform readiness.
Lead monthly management meetings and provide ongoing planning support.

Events & Leadership

Serve as lead project manager for 2 major recruitment events annually.
Support communications and logistics for 4 additional events each year.
Facilitate recurring cross-functional meetings for strategy planning and coordination.

Results & Impact

Selected Results:

Drove a 20% YoY increase in qualified leads through multi-channel marketing and lead generators.
Achieved a 239% increase in event registrations and 191% increase in attendance through targeted campaigns.
Contributed to a 72% increase in total applications through CRM-enabled strategy and data-driven content.
Increased application submission rates by 50% through improved messaging, segmentation, and automation.
Supported long-term program growth of 79% (MS) and 40% (PhD) by aligning marketing strategy with funnel behavior.

Professional History

Download Resume

Experience

University at Buffalo, Jacobs School of Medicine and Biomedical Sciences, Office of Biomedical Education

Assistant Director, Communications (Marketing Lead) | 2023-Present
Admissions Coordinator | 2018-2023

School of Pharmacy and Pharmaceutical Sciences

Enrollment Marketing Consultant, Extra Service | 2020-2024

School of Engineering and Applied Sciences, Mechanical and Aerospace Engineering

Academic Coordinator | 2014-2018

EDUCATION

MA, Educational Leadership | University of Central Florida | Orlando, FL

BA, Psychology, Honors | Buffalo State College | Buffalo, NY

Additional Graduate Coursework: Graphic Design, Photography, Information Design, Information Technology, Digital Narratives | SUNY Polytechnic Institute