FEATURED WORK
These case studies highlight how I use lifecycle strategy, audience segmentation, and CRM systems to improve conversion, engagement, and enrollment outcomes across the funnel.
MARKETING STRATEGY FRAMEWORK
Built and led a full-funnel marketing strategy to align campaigns, channels, and goals across a multi-program portfolio.
Strategy • KPIs • Long-term planning
LIFECYCLE EMAIL STRATEGY
A highly visual, segmented email nurture campaign driving sustained engagement and a 72% increase in applications.
Lifecycle marketing • Segmentation • Visual storytelling
EVENT GROWTH
A multi-channel event campaign that increased registrations by 239% and attendance by 191% in one cycle.
Campaign strategy • CRM targeting • Event growth
LEAD GENERATION ASSETS
Developed evergreen lead magnets that positioned the institution as a trusted resource and increased leads 20% year over year.
Lead magnets • Content strategy • Top-of-funnel growth
DESIGN HIGHLIGHTS
These samples highlight my hands-on design work across digital and print, reflecting my approach to visual clarity.
Digital • Print • Event Collateral