FROM IDEA TO IMPACT.
I’m a marketing lead who sits at the intersection of strategy, creative execution, and project management, taking ideas from planning through delivery and refinement.
The result? Marketing that’s thoughtful, organized, and delivered with impact.
CORE STRENGTHS
CONTENT & CREATIVE
I create content from start to finish, from early ideas through design, revisions, and launch
I’m comfortable translating complex information into clear, usable content
I have strong editorial judgment and a consistently high bar for quality
MARKETING STRATEGY
I help clarify goals, audiences, and priorities before work starts
I’m good at stepping back to see what’s actually needed, and what isn’t
I use data and feedback to adjust direction, not just to report results
PROJECT MANAGEMENT
I organize work so people know what they’re doing, when it’s due, and why it matters
I build systems and workflows to keep things moving
I’m often the person making sure nothing falls through the cracks
RESULTS &
IMPACT
+20% YoY Qualified Leads
+239% Event Registration
+191% Event Attendance
+72% Applications
+50% Application Submission Rate
SELECTED WORK
MARKETING STRATEGY FRAMEWORK
Built and operationalized an annual marketing strategy to align campaigns, channels, and goals across graduate recruitment.
Strategy • KPIs • Long-term planning
LIFECYCLE EMAIL STRATEGY
A highly visual, segmented email nurture campaign driving sustained engagement and a 72% increase in applications.
Lifecycle marketing • Segmentation • Visual storytelling
OPEN HOUSE EVENT GROWTH
A multi-channel event campaign that increased registrations by 239% and attendance by 191% in one cycle.
Campaign strategy • CRM targeting • Event growth
LEAD GENERATION ASSETS
Developed evergreen lead magnets that positioned the institution as a trusted resource and increased leads 20% year over year.
Lead magnets • Content strategy • Top-of-funnel growth
AMBASSADOR PROGRAM
Established and scaled a student ambassador program to support recruitment, events, and community building.
Program design • Scaling systems • Project management
DESIGN HIGHLIGHTS
These samples highlight my hands-on design work across digital and print, reflecting my approach to visual clarity, hierarchy, and brand consistency.
Digital • Print • Event Collateral