FROM IDEA TO IMPACT.
I’m a marketing lead who sits at the intersection of strategy, creative, and execution, taking ideas from planning through delivery and refinement.
The result? Marketing that’s thoughtful, organized, and delivered with impact.
CORE STRENGTHS
My superpower: Translating complex information into clear, engaging messaging that helps people make informed decisions.
MARKETING STRATEGY
I clarify goals, audiences, and priorities before work starts
I’m good at stepping back to see what’s actually needed, and what isn’t
I use data and feedback to adjust direction, not just to report results
CONTENT & CREATIVE
I create content from start to finish, from early ideas through design, revisions, and launch
I’m comfortable translating complex information into clear, usable content
I have strong editorial judgment and a consistently high bar for quality
PROJECT EXECUTION
I organize work so people know what they’re doing, when it’s due, and why it matters
I build systems and workflows to keep things moving
I’m often the person making sure nothing falls through the cracks
RESULTS &
IMPACT
+20% YoY Qualified Leads
+239% Event Registration
+191% Event Attendance
+72% Applications
+50% Application Submission Rate
My approach is simple, but effective: at its core, marketing is education.
I focus on understanding the audience and building a strategy around their needs. This includes asking the right questions, identifying the problems we can solve for them, and communicating clearly so people and organizations can make confident and informed decisions that drive action. I’ve done this as a team of one, building strategies, content, frameworks, and programs from the ground up, while working closely with stakeholders to ensure alignment.
Where I drive impact
Strategy & Planning
I build data-informed marketing strategies that align audience needs, organizational goals, and measurable outcomes across the full funnel.
Audience & Messaging
I translate audience insight into clear positioning, messaging, and content that improves clarity and decision-making.
Lifecycle & CRM
I design and optimize lifecycle journeys that guide engagement, nurture interest, and improve conversion over time.
Campaigns & Content
I develop and manage multi-channel campaigns that connect strategy to execution across digital, email, web, and print.
Measurement & Optimization
I define and track KPIs, using performance data to continuously refine strategy and improve results.
SELECTED WORK
These case studies highlight some of the projects I have worked on and give you an inside look at how I think and approach my work.
MARKETING STRATEGY FRAMEWORK
Built and led a full-funnel marketing strategy to align campaigns, channels, and goals across a multi-program portfolio.
Strategy • KPIs • Long-term planning
LIFECYCLE EMAIL STRATEGY
A highly visual, segmented email nurture campaign driving sustained engagement and a 72% increase in applications.
Lifecycle marketing • Segmentation • Visual storytelling
EVENT GROWTH
A multi-channel event campaign that increased registrations by 239% and attendance by 191% in one cycle.
Campaign strategy • CRM targeting • Event growth
LEAD GENERATION ASSETS
Developed evergreen lead magnets that positioned the institution as a trusted resource and increased leads 20% year over year.
Lead magnets • Content strategy • Top-of-funnel growth
DESIGN HIGHLIGHTS
These samples highlight my hands-on design work across digital and print, reflecting my approach to visual clarity.
Digital • Print • Event Collateral