THE MARKETER WHO SEES IT.
THEN BUILDS IT.

I’m a senior marketer who sits at the intersection of strategy, creative, and execution, taking ideas from planning through delivery and refinement.
The result? Marketing that’s thoughtful, organized, and delivered with impact.

I specialize in designing and operating lifecycle systems that scale across programs, audiences, and cycles, helping education teams improve conversion, adoption, and engagement across the funnel.

CORE STRENGTHS

My superpower: Translating complex information into clear, engaging messaging that helps people make informed decisions.

MARKETING STRATEGY

I identify funnel drop-offs and clarify audience, timing, and messaging to improve conversion at each lifecycle stage

I’m good at stepping back to see what’s actually needed, and what isn’t

I use data and feedback to adjust direction, not just to report results

CONTENT & CREATIVE

I create content from start to finish, from early ideas through design, revisions, and launch

I’m comfortable translating complex information into clear, usable content

I have strong editorial judgment and a consistently high bar for quality

PROJECT EXECUTION

I organize work so people know what they’re doing, when it’s due, and why it matters

I build systems and workflows to keep things moving

I’m often the person making sure nothing falls through the cracks

RESULTS &
IMPACT

+20% YoY Qualified Leads

+239% Event Registration

+191% Event Attendance

+72% Applications

+50% Application Submission Rate

My approach is simple, but effective: at its core, marketing is education.
I focus on understanding the audience and building a strategy around their needs. This includes asking the right questions, identifying the problems we can solve for them, and communicating clearly so people and organizations can make confident and informed decisions that drive action. I’ve done this as a team of one, building strategies, content, frameworks, and programs from the ground up, while working closely with stakeholders to ensure alignment.

Where I drive impact

Strategy & Planning

I build data-informed marketing strategies that align audience needs, organizational goals, and measurable outcomes across the full funnel.

Audience & Messaging

I translate audience insight into clear positioning, messaging, and content that improves clarity and decision-making.

Lifecycle & CRM

I design and optimize lifecycle journeys that guide engagement, nurture interest, and improve conversion over time.

Campaigns & Content

I develop and manage multi-channel campaigns that connect strategy to execution across digital, email, web, and print.

Measurement & Optimization

I define and track KPIs, using performance data to continuously refine strategy and improve results.

View Resume, Skills, & Tools

FEATURED WORK

These case studies highlight how I use lifecycle strategy, audience segmentation, and CRM systems to improve conversion, engagement, and enrollment outcomes across the funnel.